Custom Retail Packaging in Singapore: How Retail Packagings boost your brand/business

When you think of retail packaging, you probably picture boxes and bags. But retail packaging is so much more than that. It's the overall presentation of your brand and business.

In a recent survey, 73% of consumers said that packaging matters to them in terms of how they choose what to purchase.

So when you are creating a brand, one of the main things that you need to put time and work into is creating a good retail packaging for your products. Not only will it help to increase the sales of your product and also help in marketing your brand in the market.

In this article, we’ll be taking a look at how getting custom retail packaging in Singapore for your business can boost your brand in several ways.

Custom retail packaging helps with marketing your brand

1. Retail packaging is one of the most important parts of your brand’s marketing strategy.

A branded retail package helps to build trust with your customers, which is especially important when they're buying from an unfamiliar source. It can make all the difference in whether they decide to buy from you or not.

It’s the first point of contact that consumers have with your product, and it can make or break their first impression. It’s essential that you have a high-quality retail packaging design that can effectively communicate the benefits of your brand/business to potential customers.

2. Retail packaging is part of your business identity

When you are creating a brand, it is important that you have your own identity and style.

Your branding is what will set you apart from other brands in the market and make people remember you.

Having your brand name printed on the outside of your product means that customers can see it immediately when they walk into a store.

That increases brand awareness and recognition among consumers who may have not seen or heard about you before.

3. Custom retail packaging creates a cohesive and consistent brand image

Custom retail packaging allows retailers and brands to create a cohesive and consistent look and feel for their products.

This can help to strengthen the brand's image and identity, and can also help to build customer loyalty.

Custom retail packaging improves customer experience

1. Packaging communicates quality. Packaging that looks cheap sends a message to customers that the product inside might also be cheap.

2. A good packaging helps customers understand what they're getting before making a purchase decision. It also shows that you care about their experience — which makes them more likely to return again in future!

Custom retail packaging increases sales

1. Packaging helps market your company, and create brand loyalty. If a customer has a good experience with one of your products, they are more likely to try another one.

This offers a great opportunity for you to promote new products or services at no extra cost. This can be especially helpful if you're launching a new product or service with a limited marketing budget.

If done correctly, retail packaging can help sell more products than ever before because people have associated good, quality products with your brand and would be open to try more products from your brand.

What makes a good custom retail packaging in Singapore?

A good retail package should be attractive enough that someone is willing to reach out and touch it before they even know what’s inside. They should be eye-catching and easy to read so that even if someone doesn’t want the product right then and there, they will remember where they saw it later on.

In addition, at Transprint – we believe that packaging should be made with sustainable and high-quality, industrial-grade materials strong enough to protect your product.

According to research by Nielsen, consumers are more likely to buy products that have eye-catching designs that attract attention and make them want to buy immediately.

They also found that packaging design influences brand recognition by up to 90% for some categories like alcoholic beverages and confectioneries.

Whether you're building a business from the ground up or have recently launched your own product, retail packaging is an essential part of your business.

It gives customers a visual cue as to what may be inside your packaging, and that can generate massive amounts of interest.

If you are looking to stand out in a competitive market, the last thing you should cut corners on is packaging. If you're trying to make an impression on your customer and avoid being lost among the sea of other products, don't make the mistake of ignoring package design!

Make your Custom Retail Packaging in Singapore with Transprint

When it comes to packaging design and printing we've got you covered!

Our unique approach begins with in-depth discovery and design sessions that help us fully understand your brand and your mission.

Then, we use our knowledge of the retail market to guide you through every step of creating a great retail experience for your customers.

Whether you're after initial concept development, brand strategy, design, or printing, our team is well prepared to cover your needs. Let us package your products for you.

WhatsApp us or contact us via our website and get your products retail-ready with us! We offer non-obligatory advice on your packaging needs and free samples for you to test-print.